7/30/2023 0 Comments Killing floor 2 ps4 gamestop![]() Here’s how to sell it.” If somebody walks into a store, they’ve heard directly from the publisher what the product’s about and they know how to sell it. We took the opportunity to present directly to those managers, I think it was 300 at a time, specifically, “Here’s Killing Floor. Mulligan: That’s part of what took place at the GameStop managers meeting. Was that part of the conversation, a customer going to a store and having someone to talk to who’s knowledgeable about Killing Floor? When someone goes to a store, they go for specific reasons. GamesBeat: When I talked to GameStop maybe a month back, it definitely talked up its associates, having people come in and how that experience is unique considering how many people do their purchasing online now. They’d have some of our competitors’ products as well, but Killing Floor was highlighted as only available at GameStop. Mulligan: They did a lot of national circulars where the product was tagged. The cross-promotion and co-marketing dollars they brought to the table really boosted our effect and our impact in their stores. I believe we had stand-up floor signs as well as some signage on the counter promoting the message – not only that this is a strong game and a strong IP, but the only-available-at-GameStop message, because of that partnership, we were able to leverage all that. With those components, then we got in-store signage across every GameStop in the country through this relationship. Because of that relationship, it was something that all the managers wanted to get behind, because it was something that could help them as a company more by backing the product. We became kind of an anchor tenant for them, because we were an exclusive, only available at their retailers. It originated with a joint press release from both us and GameStop, moving into-I don’t know if you’re familiar, but there’s a GameStop managers show, a conference where they bring out all the managers from every store in the country to one location in Anaheim. This relationship was on more than just the surface level. It plays into the narrative that they’re selling, about backing the right titles and bringing awareness of those to consumers. It hits some of the core values that GameStop is trying to offer now – zeroing in on key titles that they think are successful. ![]() Will Powers: This is something that, like Geoff said, was beneficial for both our team and their team. Not only on their web pages, but in-store as well, and all their social media sites. Going back to GameStop, they stepped right up to the plate and saw the value in the exclusive. Mulligan: What I mean by “channel-wide,” if we’d sold to every retailer, on late notice, it’s hard to get promotions and buy space, whether it’s on their sites or in the Walmarts and Best Buys and Targets of the world. GamesBeat: What does GameStop do for you in this situation? ![]() It’s very difficult to get any kind of major awareness during the holiday season, but if you have the largest retailer on your team, supporting you at a level that’s difficult to acquire if you’re doing channel-wide marketing-it was an easy choice. ![]() “How do you feel about this? This is your sweet spot, a product that fits in your demographic group.” That’s where it came from. We approached GameStop about an exclusive deal. Looking at the market, we said, “Demographically, where does this belong? Who do we reach out to? How do we best do that in a short time with laser focus?” GameStop, the largest retailer, goes to the top of the list. However, to segue into GameStop, we’re going into the busiest time of year against the mega-monsters that launch between September and the end of the holiday season. On Killing Floor 2 with Early Access on Steam, it’s moved over a million units. Geoff Mulligan: If you look at the Killing Floor IP, the original Killing Floor sold almost 3.5 million units. GamesBeat: How did you get connected with GameStop? ![]()
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